In the era of globalization electronic marketing is a great revolution. Over the last decade maximum business organizations are running with technological change. Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance. And retailers are devising strategies to meet the demand of online shoppers; they are busy in studying consumer behavior in the field of online shopping, to see the consumer attitudes towards online shopping. Therefore we have also decided to study consumer's attitudes towards online shopping and specifically studying the factors influencing consumers to shop online.
See Full PDF See Full PDFNowadays people are intended to do online shopping. Shop on the Internet becomes an alternative for consumers since it is more comfortable than conventional shopping which usually attributed with anxious, crowded, traffic jam, limited time, parking space and etc. Internet in Malaysia is still considered as a new medium tool between the retailers and the consumers, and also retaining customers on e-retail is the most issue that are faced by any e-retail store. Because of that, the research is to study the factors affecting customer satisfaction towards online shopping among university students. There are three factors contributed to this research, which are product quality, brand, and shopping experience. This research was used a survey method of distributing questionnaires to 150 respondents. Questionnaires will be distributed among university student to gauge their factors to shop online. The researcher used online survey and manual method to collect data. The data that has been collected was analyzed by using Statistical Package for Social Science (SPSS) and Microsoft Excel. Based on the research, the product quality, brand and shopping experience have a significant relationship to customer satisfaction towards online shopping among university students at UTeM.
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The Eastasouth Management and Business
Technology makes times change, this change will be followed by increasing needs and different desires in the future, especially shopping needs. Online shopping is becoming popular, especially in groups of people who usually use internet services. Online shopping activities can be done through smartphones, tablets, and laptops that are connected to the internet network. Consumer satisfaction is also one of the most important factors in doing business online to be able to win the competition. The purpose of this study is to determine the effect of online shopping on consumer shopping satisfaction accompanied by the factors that make online shopping able to provide satisfaction for consumers. The method used in this research is the literature review method. That is a literature search conducted through Google Scholar. In the early stages of the article search, 52,200 scientific articles were obtained using the keywords "online shop, consumer satisfaction". From the many findi.
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